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Coco Lipsticks
Coco Lipsticks: Selling Designer French Lipsticks on-line.
Selling anything online can be a struggle sometimes, but to sell a product which lies within a very competive market is certainly a challenge. Coco Lipsticks sells designer French Lipstick from the Gower, near Swansea. This site is designed to be simple, easy to navigate and at the same time intended to feel friendly and casual.
The shop is run using the same system as all the shops we design. It's a system which offers close to total control over most aspects of running an online shop such as this: control over the content; products, descriptions, price etc. Offering customers special discounts, offer codes and Gift Vouchers. It was important for this site to have a stock control mechanism in place to avoid loosing count of product quantities. Coco Lipsticks carry some 30,000 items! Find out more about the facilities which the shop administration can accommodate.
In such a competitive market the only real option, at least initially, was to prepare a PPC (Pay-Per-Click) system. Doing so ensures that Coco Lipsticks appears on the first page of Google for a selected number of user typed keywords. This is a great system which certain works!
Useful terms:
Optimise: To develop websites keeping the importance of search engines in mind: Structure the site correctly, Code the site correctly using the appropriate modern coding methods to help Google and other search engines to find your site and to add it to their databases. The aim, of course, is to assist your customers & clients to find your site!
CMS: Content Managed (Management) System: A site which has been built in which the sites' contents can be managed by you. You login with a username & password after which you can change almost anything.
PPC: Pay-Per-Click. A method of paying (Yahoo, Google etc.) everytime your visitors click on your link/advert. An excellent way to get onto Google within hours of going live.
